Roots Be Gone: Eufora Conceal Is the Perfect Fix

June 7, 2017

Cover your grays and roots with simple, revolutionary Eufora Conceal ($30). Unlike traditional touch-ups, which require you to dye your hair, Conceal is a lightweight mineral powder that temporarily colors your roots. This product is easy to use and will help you enjoy your color longer.

How Does Eufora Conceal Work?

Powerful ions help micronize mineral pigments to latch onto your locks, giving you full coverage. The ions also lock your color into place, minimizing the amount of transfer. Natural silica silylate, which is derived from sand, absorbs excess oil to keep the color from fading. Soy proteins and aloe vera juice help to moisturize your locks, making them stronger and more manageable. Licorice root extract, which contains natural anti-inflammatory agents, stops any itching or flaking on your scalp.

How Do You Use Eufora Conceal?

Applying this product is similar to applying makeup.  First, prime the brush by tapping it on the back of your hand two to three times, or until powder releases. Then, using light sweeping motions, move the brush over your roots. It’s best to start at the center of your head moving forward, then backward. Because of Conceal’s unique formulation, the color won’t transfer onto anything, allowing it to stay in place until your next wash.

milk + honey Managing Director of Operations, Summer Smith, raved, “Eufora Conceal is compact and fits perfectly into my travel bag or purse.  I love that the brush is similar to a blush brush, making it easy to use around my hairline.”


Eufora Conceal is available in five different shades: Black, Dark Brown, Brown, Auburn, and Blonde. Find it at all SALON by milk + honey locations.


Photo Credit: {Eufora Conceal | Before and After | Conceal Brush}

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